Message from the CEO – September 2023

  • Message from the CEO – September 2023 image



Hi, I’m Sarah Corcoran, CEO of Plant Health Australia (PHA).

Welcome to the 200th edition of Tendrils – celebrating 10 years of monthly plant biosecurity news conveniently delivered to your inbox.

The inaugural edition of Tendrils was first published in 2013 – a light edition with only two articles. By 2015 Australia’s biosecurity controls became stricter, regulated by the Biosecurity Act 2015, and it became an important channel for PHA to share plant biosecurity news and developments with our members on a regular monthly basis.

Tendrils has certainly come a long way since its first edition. As our strategic focus adapted to new biosecurity challenges, so did the newsletter content and design.

Thank you to our more than 1,730 subscribers for reading Tendrils. Whether you’re a member, producer, researcher, student, working in government and policy or supply chain, or just curious about bolstering Australia’s plant health, we appreciate your support.

I am also delighted to announce that we reached 5,000 followers on LinkedIn this month, a testament to our commitment to growing our professional network. Since January this year, PHA gained more than 1,450 new followers. We consistently work to improve our content and analyse engagement metrics to see what resonates with our audience. Our content strategy is based on providing valuable content, sharing insights, knowledge and resources that are important to our community. We are keen to grow our community even further, so if you haven’t yet, please follow us on LinkedIn at @PlantHealthAustralia.

Once again, this edition of Tendrils contains a wide variety of stories covering agriculture, horticulture and biosecurity.

Happy reading!