Our People
Our People
PHA’s Board of Directors provides a balance of skills, knowledge and experience across plant industry areas.
Supporting the Board, our staff work to achieve outcomes for our members through implementation of the Strategic Plan and associated Annual Operational Plan.
Catherine Oates
Cath is an experienced Non-Executive Director with 30 years of international senior management experience in the wine sector. She has a diverse range of skills in agri-business, ESG and sustainability, stakeholder engagement, RD&A, global marketing and market access.
She has recently served as a Non-Executive Director of Hort-Innovation Australia and Wine Australia. She Chairs the Australian Grape and Wine National Sustainability Advisory Committee, which provides expert advice on emerging sustainability issues.
A third-generation South West farmer she breed stud sheep on her farm in Margaret River and is Co-Founder of Ag Carbon Future.
Cath holds a Bachelor of Business in Horticulture from Curtin University and a Post Graduate Diploma in Oenology from the University of Adelaide and is a Graduate of the Australian Institute of Company Directors.